What is Loaded.App?
Logistic Dynamics, Inc. (LDI) is a third-party logistics provider that was working on a new logistics/transportation app in the summer of 2018. Loaded.App aims to create automation of transportation through technology to bring together carriers and shippers on a cohesive platform.
LDI enlisted me to create a logo and branding guide book for their new app, Loaded.App.
The logo needed to be simple, but memorable. Since LDI is a transportation and logistics provided, I used arrows to create a shipping box-like icon.
The hexagonal shape of the icon doubles as the (enlarged) period between “Loaded.App” as well.
You can view the full branding guideline here.