LDI: Loaded.App

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What is Loaded.App?
Logistic Dynamics, Inc. (LDI) is a third-party logistics provider that was working on a new logistics/transportation app in the summer of 2018. Loaded.App aims to create automation of transportation through technology to bring together carriers and shippers on a cohesive platform.

Branding Loaded.App
LDI enlisted me to create a logo and branding guide book for their new app, Loaded.App.

The logo needed to be simple, but memorable. Since LDI is a transportation and logistics provided, I used arrows to create a shipping box-like icon.

The hexagonal shape of the icon doubles as the (enlarged) period between “Loaded.App” as well.

You can view the full branding guideline here.