NOTE: THIS PROJECT WAS DONE UNDER THE EMPLOYMENT OF MAINSTREETHOST.
What is Complexions Spa?
Created by WNY Dermatology, Healthy Complexions Spa is a tranquil and relaxing spa that offers a combination of traditional methods and luxurious ingredients. You can check out their website here: http://www.wnyderm.com/spa/
Branding Complexions Spa
I needed to create a logo for Healthy Complexions Spa, as well as business cards, rackcards, and a brochure to help establish their new brand both with current WNY Dermatology customers and the local community. Although the client wanted it to be connected to WNY Dermatology, they wanted the spa to have its own, recognizable brand.
Parts of the logo, such as the typeface and butterfly, were inspired by the WNY Dermatology logo. The earthy, neutral color palette was chosen based on the interior design of the spa’s building. The accompanying print material was designed with soft, muted colors and organic shapes — taken from the logo and interior design of the spa to heighten brand recognition and awareness.